乡村文艺节目“地方化表达”对地方文化传播的影响

The Influence of“Localization Expression”of Rural Entertainment Programs on Dissemination of Local Culture

通过分析文化礼堂中的"村晚"演出,探究节目内容及地方文化对村民的精神文化建设、集体记忆的塑造及文化传承的意义。讨论得出:乡村文艺节目"地方化"表达对村民受众个体在节目中对照解读自身与家庭、社会及国家的关系具有重要关联影响;地方化的传播形式有助于村民传承地方文化,对乡村振兴背景下的乡村文艺节目的知识传播及乡村文化内涵建设有重要的文化传播价值。

By analyzing the“village gala evening”performance in the cultural auditorium,this paper explores the content of the program and local culture to the spiritual and cultural construction of the villagers,the shaping of local collective memory and the spread of cultural heritage.It is concluded that the“localization”expression of rural literature and art programs has an important effect on the comparative interpretation of villager audience about their relationship with family,society and country in the programs.The localized form of communication helps the villagers to accept easily the local culture and bears important cultural dissemination value for the popularization of the knowledge about such programs and the connotation construction of rural culture in the backdrop of rural revitalization.