媒体融合背景下行业科技期刊对行业发展的促进作用——以《农业机械》的实践为例

Analysis on the roles of industrial journals in promoting the industry development under the background of media convergence:case study on Farm Machinery

从《农业机械》在媒体融合背景下的实践出发,着重分析行业科技期刊对促进行业发展应起到的作用,如行业指导作用、桥梁纽带作用、科普宣传作用以及服务支持作用,提出行业科技期刊应持续提升媒体传播能力、行业研究能力和数据服务能力。

This paper briefly introduces the experience of the Farm Machinery under the background of media convergence,and analyzes the roles of the industrial journals in promoting the industry development,such as industry guidance,building bridges,science popularization,and service support.It suggests that industry journals should improve media communication capabilities,industry research capabilities,and data service capabilities persistently.