学术期刊内容精准推送服务研究及单刊实践

Accurate pushing service of academic journals and the practice of Biotechnology Bulletin

学术期刊的办刊宗旨是促进学术的传播与交流。精准推送是基于大数据时代而产生的能针对目标用户进行精确匹配,从而提供一对一精准知识传递的服务模式。本文分析了目前学术期刊进行内容精准推送服务的重要作用、精准推送的内容选择以及常用推送形式;介绍了《生物技术通报》进行邮件精准推送(RSS、E-mail Alert及AMiner)及微信推送的实践经验。最后,本文基于以上研究分析了学术期刊进行内容精准推送过程中需要注意的问题,希望为其他学术期刊在精准推送的探索使用过程中提供一定的借鉴。

The purpose of academic journals is to promote academic communication and exchange.Accurate pushing service is a service mode based on the big data era that can provide one-toone accurate knowledge transmission by accurately matching target users.Based on analyzing the necessity of accurate pushing service of academic journals,investigating the content and the form of accurate pushing service of academic journals,and introducing the practical experience of Biotechnology Bulletin’s accurate mail pushing(RSS,E-mail Alert and AMiner)and WeChat pushing,we analyzed the problems that need to be paid attention to in the process of accurate pushing service of academic journals.This paper aims to provide some references for other academic journals in the exploration and use of accurate pushing service.