中国特色社会主义文化传播中的编码与解码

On Coding and Decoding In the Spread of Socialist Culture with Chinese Characteristics

中国特色社会主义文化传播不能止于论述其优秀价值,还应当致力于让这种优秀价值在人民大众中产生积极效果。从文化传播学角度而言,涉及到中国特色社会主义文化传播的有效性问题。对于该问题,英国学者斯图亚特·霍尔的编码-解码理论可以提供借鉴。借鉴这一经典理论解释中国特色社会主义文化的传播发现,恰当的编码、积极的解码以及理想解码立场的获取对于中国特色社会主义文化的有效传播有着重要意义。然而,现实中时常出现中国特色社会主义文化传播中编码与解码的意义错位,影响理想解码立场的获取。为此,可以通过广泛培养群众代言人、优化编码的“解释之链”、提高文本编码的理论彻底性与媒介适应性、培养受众形成恰当的文本理解方法、引导受众形成相称的价值立场等方面进行编码与解码的双向守正。

The spread of socialist culture with Chinese characteristics cannot stop at discussing its excellent value,but should also strive to produce positive effects among the people.From the perspective of cultural communication,it involves the spread validity of socialist culture with Chinese characteristics.For this problem,the coding-decoding theory of British scholar Stuart Hall can provide reference.Drawing on this classic theory to explain the spread of socialist culture with Chinese characteristics,proper coding,active decoding and the acquisition of ideal decoding positions are of great significance for the effective dissemination of socialist culture with Chinese characteristics.However,in reality,the meaning errors of coding and decoding in the spread of socialist culture with Chinese characteristics often occur,which affects the acquisition of the ideal decoding position.To this end,it can be carried out by extensively cultivating mass spokespersons,optimizing the"chain of interpretation"of coding,improving the theoretical thoroughness and media adaptability of text coding,cultivating an appropriate text understanding method for the audience,and guiding the audience to form a commensurate value standpoint,and then encodes and decodes the two-way righteousness.