大同市万龙滑雪场对大众滑雪的影响

The Influence of DatongWanlong Ski Resort on Mass Skiing

对万龙滑雪场软硬件设施、内外因素进行调查,从滑雪者的角度发现和改进滑雪场的经营理念,运用文献资料法、问卷调查法、实地调查等方法进行了分析,滑雪场应通过加大宣传力度、提高服务意识、调整滑雪价格等服务大众滑雪爱好者,同时吸引周边地区参与进来,让更多的人了解和加入滑雪项目中,加大影响力。

This paper investigates the hardware and software facilities and internal and external factors of Wanlong Ski Resort,finds out and improves the management concept of the ski resort from the perspective of skiers,and analyzes it by using the methods of literature review,questionnaire survey and field survey.The ski resort should serve the public ski enthusiasts by increasing publici-ty,improving service awareness and adjusting ski prices.At the same time,it should attract the surrounding areas to participate,let more people know and join the skiing project,increase the influence.