包装设计中的地域文化元素渗透探析

Analysis on the Infiltration of Regional Cultural Elements in Packaging Design

目的探索地域文化元素在包装设计中的融合策略。方法从包装设计在时代发展中的突破与创新谈起,结合人们的审美需求与包装的自身发展,引出包装设计对文化与审美的追求以及对独特性的突出,从而将地域文化作为重要的关注点,分析其在包装设计中的应用方向,分别列举了图形、色彩、符号等细节的渗透可能性与价值,接着分旅游产品包装、地方特产包装、文创产品包装三方面就具体的渗透方式与路径展开了深入探讨,以印证两者融合的可行性。结论包装设计以使用价值和视觉价值为主要目标,而地域文化元素的有效渗透恰恰可以赋予包装以个性化的艺术魅力与价值,让人们的审美需求得到极大满足,从而在美化产品的基础上提高产品的整体价值,带来更好的经济效益。

This paper is to explore the integration strategy of regional cultural elements in packaging design.From the packaging design in the breakthrough and innovation in development,combined with the development of people’s aesthetic demand and packaging,this paper leads to the pursuit on culture and aesthetic and the highlight of uniqueness in the packaging design,makes the regional culture as an important concern,analyzes its application direction in the packaging design,lists the penetration probability and value of graphics,colors,symbols,etc.Respectively,and then makes a deep discussion on specific permeability methods and paths of tourism product packaging,local specialty packaging,and cultural and creative product packaging,to verify the feasibility of the integration of regional cultural elements in packaging design.The main targets of packaging design are the use value and the visual value,and the effective permeability of regional culture elements can grant personalized artistic charm and value to the packaging,to greatly satisfy the aesthetic needs of people,improve the overall value of products on the basis of beautifying products,and bring better economic benefits.