北京国际设计周的品牌构建路径研究

Brand Building Path in Beijing Design Week

目的国际设计周作为北京建设"设计之都"的重要内容,在设计驱动产业转型升级方面发挥着重要作用,通过分析北京国际设计周建设现状,探讨它的品牌构建路径。方法采用文本分析法。北京国际设计周成功举办了十届,从开放性-引领性-专业性-实践性等维度入手,已初步建成了一个具有国际视野和格局的"大设计"体系。视野国际化、内容学术化、活动体系化、设计实践生活化是北京国际设计周构建品牌的四条路径。结论开放的思维、不断创新的形式和内容逐渐让北京-中国设计走向了国际,其品牌也逐渐得到构建,为中国设计思维的突破、设计外延的拓展、设计行业的崛起、首都经济转型发展搭建了一个很好的平台。北京设计周的品牌构建路径对国内其他设计展(节)的举办有着重要的范式意义。

As an important part in Beijing’s construction to be"City of Design",Beijing Design Week plays an important role in transformation and upgrading in design-driven industry.By analyzing the current situation of Beijing design week,this paper discusses its brand building path by text analysis method.Beijing Design Week has been held successfully for ten years,starting from the opening-leading-professional-practical dimensions,a‘big design’system has been initially established with an international perspective and pattern.International vision,academic content,systematic activities and practical design are four ways to build the brand of Beijing Design Week.At the same time,with its open thinking and innovative form and content,Beijing-China Design has gradually gone international,and its brand has been gradually established,which has gradually been built for the breakthrough of Chinese design thinking,the extension of design extension,the rise of the design industry,and the transformation and development of the capital economy set up a good platform.The brand building path of Beijing Design Week has important paradigmatic significance for other domestic design exhibitions(festivals).