移动图书馆推荐系统中的用户画像与资源画像情境化融合研究

Research on Contextualization Integration of User Portrait and Resource Portrait in Mobile Library Recommendation System

用户画像和资源画像作为一种数据分析工具能够对移动图书馆中的读者和图书资源进行深入分析和描述,两者的情境化融合更能为移动图书馆推荐系统的资源聚合提供新的思路。文章首先从理论意义、主要目标方面对用户画像和资源画像情境化融合进行了学理分析;其次,介绍了画像的构成要素,并依据画像的构成要素进行数据获取、标签提取与模型构建;最后,从维度、层次和路径三方面对用户画像和资源画像的情境化融合进行了详细阐述。

As a data analysis tool,user portrait and resource portrait can deeply analyze and describe the readers and book resources in mobile library,and the contextualization integration of user portrait and resource portrait can provide reference for the current mobile library recommendation system on user context.In this paper,firstly,the theoretical significance and main objectives of the user portrait and resource portrait contextualization integration were analyzed;secondly,the composition of the portrait elements were introduced,and it carried out data acquisition,label extraction and model construction based on the constituent elements of the portrait;finally,the contextualization integration of user portraits and resource portraits was elaborated from three aspects:dimension,level and path.