乡村振兴战略背景下农村电商物流配送流程的分析与设计--以贵州省凯里市农产品配送为例

Analysis and Design of Rural E-commerce Logistics Distribution Process under the Background of Rural Revitalization Strategy——Take the distribution of agricultural products in Kaili City,Guizhou Province as an example

基于电商在农村发展的现状及问题,针对农村电商物流配送“市、县、镇、村四级”的特点进行分析,搭建一个统一的物流配送网络,以农产品配送为例,设计出一个适合我国农村电子商务发展的物流配送流程,在能够优化农村物流配送结构、对农产品起到很好的宣传作用的同时,带动我国农村农业发展。

Based on the current situation and problems of e-commerce development in rural areas,this paper analyzes the characteristics of rural e-commerce logistics distribution at the"four levels of city,county,town,and village",builds a unified logistics distribution network,and takes agricultural product distribution as an example to design.A logistics distribution process suitable for the development of rural e-commerce in China is able to optimize the rural logistics distribution structure and play a good role in promoting agricultural products,while driving the development of rural agriculture in China.