直播销售模式下农产品质量安全问题及法律规制探究

Research on the quality and safety of agricultural products and legal regulation under the mode of live marketing

在我国大力支持线上消费、推动乡村振兴的背景下,以直播方式销售农产品模式发展愈发迅猛,尤其在新冠肺炎疫情期间,直播销售农产品对农业发展起到了重要作用。但由于我国法律对该销售模式下的农产品监管存在漏洞、相关法律规制体系不完善、缺乏法律责任的规定及责任落实不到位等,农产品的直播销售模式存在农产品直播准入门槛低、农产品货源混乱、标准化程度低和售后服务不到位等问题。为提高对直播销售模式下农产品质量安全的把控力度,应当强化对农产品货源的监管、完善相关法律体系、发挥公益诉讼制度的优势、加强行业内部自我规范等。本文分析探讨了直播销售模式下我国农产品质量安全现状及存在的问题,提出了完善直播销售模式下农产品质量安全法律规制的相关建议,以期保障直播销售农产品模式的健康发展。

The mode of selling agricultural products in the form of live broadcast has been developing rapidly under the background of China’s vigorous support for online consumption and rural revitalization,especially during the coronavirus pneumonia epidemic season.However,due to the loopholes in the supervision of agricultural products under the sales mode in China,the relevant legal regulation system is not perfect,the provisions of legal responsibility and the responsibility implementation are not in place,etc.,there are some problems in the live marketing mode of agricultural products,such as low access threshold of agricultural products,chaotic supply of agricultural products,low degree of standardization and inadequate after-sales service.In order to improve the control of the quality and safety of agricultural products under the mode of live broadcast sales,we should strengthen the supervision of agricultural products sources,improve the relevant legal system,give full play to the advantages of the public interest litigation system,and strengthen the internal self-regulation of the industry,so as to promote the development of the mode of direct broadcast sales of agricultural products.This paper analyzed and discussed the current situation and existing problems of the quality and safety of agricultural products in China under the live broadcast sales mode,and put forward relevant suggestions on improving the legal regulation of the quality and safety of agricultural products under the live broadcast sales mode,in order to ensure the healthy development of the live broadcast sales mode of agricultural products.