新媒体视域下高校思政教育的创新困境与优化路径

The Innovation Dilemma and Optimal Path of Ideologicaland Political Education in Colleges and Universities in the New Media Era

以微信平台为代表的新媒体,其带来信息内容丰富化的同时也引发了许多阻碍高校思政教育有效推进的问题。高校思政教育难以深入挖掘和运用新技术的优势,规避错误舆论,正确引导思想;冗杂的内容湮没了主流声音;多元化思想碰撞,“偏路”思想影响了学生的思维方式。针对高校思想政治教育在新境遇下的各种新型困境,高校思政团队要积极主动地正视这些发展道路上的“关卡”,积极吸收相关领域精英,努力提升专业水平,转变原有固定的教学方式和观念,充分发挥“云思政”的优势,完善平台监督管理体系,直面困难,以态度和信心“过关斩将”。

The new media represented by the WeChat platform has become a popular new content nowadays.While it has enriched the information content,it has also created many problems that hinder the healthy progress of ideological and political education in colleges and universities.Ideological and political education in colleges and universities is difficult to deeply explore the advantages brought by the use of new technologies,avoid wrong public opinion,and guide thoughts correctly;redundant content obscures mainstream voices;diversified thoughts collide,and"deflection"thoughts affect students'thinking.In response to the various new dilemmas of ideological and political education in new media colleges under the new circumstances,the ideological and political team of colleges and universities must actively face these"hurdles"on the road of development,actively absorb elites in related fields,strive to improve professional standards,and change the original fixed The teaching methods and concepts of the company,give full play to the advantages of"cloud thinking and politics",improve the platform supervision and management system,face difficulties directly,and"pass through the barriers"with attitude and confidence.