群体传播视阈下的高校专业自媒体平台建设研究

Research on the Construction of Professional Wemedia platform in Universities from the Perspective of Group Communication

专业,作为高校组织的基本单位,其自建媒体平台,是以专业为链接点的群体开展传播的重要阵地。专业自媒体平台对该群体传播的价值主要体现在以下三个方面:一是促使本专业教师、在校生和毕业生形成强关系链;二是促使以专业为主体的信息聚合,使专业在自我信息传播中掌握主导权;三是从传播效果看,促使专业资源和情感的聚合,并为个体带来归属感,强化和升华群体情感。

For specialities,the basic unit of university organization,their self-built media platform is an important position for communication by groups with themself as the link point.The value of professional wemedia platforms for communication to the group is mainly reflected in the following three aspects:helping with the formation of a strong relationship chain between teachers,students and graduates,promoting the aggregation of professional information so as to take the control over self information communication,and improving the aggregation of professional resources and emotions from the perspective of dissemination effects to bring individuals a sense of belonging and strengthen and sublimate group emotions.