乡村振兴语境下农业文化与旅游文化的深度开发--以海南、阜阳比较视角

Deep Development of Agricultural Culture and Tourism Culture in the Context of Rural Revitalization: A Case Study of Hainan and Fuyang

在乡村振兴的现实语境下,旅游文化对农村经济的促进过程中,农业文化是重要的一环,常常容易被忽略。始终着眼于名山胜水与都市繁华而相对忽视对农村原生态的农业资源、农业文化的开发,几乎成为当下旅游业界的通病。在经济不太发达的地区,旅游资源的开发还应该立足于农村实际,充分发挥农业、农村和农民的天然优势,对农业产品、经济作物、农业用具、乡风民俗等资源进行广泛调研、系统整理.深度开发,既可以满足城市游客的求异心理,也可以满足广大青少年对农耕文明的充分认同,更有益于对中华民族优秀文明的普及与继承。将农业文化积极融入旅游文化,创造出一种新业态的旅游文化,可以助推繁荣农村、富裕农民、振兴农业。

In the context of the reality of rural revitalization, in the course of tourism culture promoting rural economy, agricultural culture as an important link, is often easily ignored. It is almost a common problem in the current tourism industry to always focus on the famous mountains and rivers and the prosperity of the city and relatively ignore the development of the rural original ecological agricultural resources and agricultural culture. In less developed areas, the development of tourism resources should also be based on the rural reality, give full play to the natural advantages of agriculture, countryside and farmers, conduct extensive research, systematically arrange and deeply develop the agricultural products, economic crops, agricultural equipment, and resources of folk customs which can satisfy the urban tourists’ psychology of seeking difference and the majority of young people’s full recognition of farming civilization, and be beneficial to the popularization and inheritance of the excellent civilization of the Chinese nation. Integrating agricultural culture into tourism culture and creating a new type of tourism culture can achieve the goals of prosperity of rural areas, rich farmers and revitalization of agriculture.