基于SWOT分析的河南省生鲜农产品冷链物流发展问题研究

Research on Cold Chain Logistics Development of Fresh Agricultural Products in Henan Province Based on SWOT Analysis

随着我国经济水平的不断增长,消费者对生鲜果蔬需求不断提升,市场的倒逼使得冷链物流服务需求不断增加。冷链物流发展不仅是生鲜农产品流通的刚性需求,也是生鲜农产品消费市场的要求。在调查了解河南省冷链物流发展现状的基础上,运用SWOT工具分析河南省生鲜农产品冷链物流发展面临的优势、劣势、机会、威胁,进而针对河南省冷链物流发展短板,从冷链物流基础设施建设、冷链标准形成、信息化平台搭建、运作模式创新等方面提出河南省冷链物流的发展对策。

With the continuous growth of China's economic level,consumers'demand for fresh fruits and vegetables is constantly increasing.The market forces the cold chain logistics service demand to increase continuously.The development of cold chain logistics is not only the rigid demand of fresh agricultural products circulation,but also the demand of fresh agricultural products consumption market.Based on the investigation of the current situation of cold chain logistics development in Henan Province,this paper uses SWOT tools to extract the strengths,weaknesses,opportunities and challenges faced by the development of fresh agricultural products cold chain logistics in Henan Province,and then puts forward the development countermeasures from the aspects of cold chain logistics infrastructure construction,cold chain standard formation,information platform construction,operation mode innovation,etc.