音乐视频中医护人际形象的多模态建构——以抗疫音乐视频《最美风景线》为例

Multimodal Interpersonal Image Construction of Medical Workers Based on the Music Video The Most Beautiful Scenery

以视觉语法、评价理论及声音透视和社会距离系统为理论基础,以音乐视频(MV)《最美风景线》为语料,基于MV与观众间人际互动关系的视角看,MV通过视觉、语言和声音的多模态协同,构成声情并茂的作品,成功地建构起医护人员的光辉形象。在视觉模态上,作品通过图像、近景及特写镜头、平视角等方式,刻画医护人员亲切、乐观、坚毅的品格;在语言模态上,主要利用正面的裁决和鉴赏资源,评价医护人员的价值和能力;在声音模态上,通过主体声音和背景声音的配合,突出医护人员的温暖、内敛和担当。

Taking visual grammar,appraisal theory as well as perspective and social distance system as the theoretical basis,the research studies The Most Beautiful Scenery,a music video from the perspective of its interpersonal interaction with audiences.Through synergy of visual,language and aural modalities,the MV configurates an emotional artwork and builds the brilliant image of medical staffs.The visual modality reveals the amiable,optimistic and tenacious quality of medical workers through images and close-up shots from different angles,the language modality appraises their fine value and ability in positive judgement appreciation and resources,and the aural modality highlights their warmth,restrained manner and responsibility with well-coordinated figure voice and ground voice.