我国电子商务研究特征分布与热点演进趋势——基于国家社科基金立项数据

Characteristics and Hot Topics Evolution of Chinese Research on E-Commerce:Based on Data of Chinese National Social Science Fund Projects

文章以电商类国家社科基金项目为研究样本,追踪和研判电商研究特征及热点演进趋势。检索项目数据库并采集立项信息,利用SATI、VOSviewer等软件对项目信息进行数据清洗、量化统计与可视化分析。结果表明:电商类立项自2015年以来实现了较快增长,项目类别、所属学科以及负责人的职称、地区和依托单位分布不均衡;我国电商研究热点紧密对接时代背景而不断演进,集中体现在大数据、"互联网+"、新型城镇化、"一带一路"、脱贫与乡村振兴等方面,"十三五"以来更加注重面向具体问题的应用对策研究,主题内容时效性强,学科交叉融合趋势明显。

Taking the Chinese National Social Science Fund Projects on e-commerce as the objects,the paper studies the characteristics of the research on e-commerce in China and the evolution trend of its hot topics.It first searches the project database to collect the project information,and then analyzes the collected information with software such as SATI and VOSviewer to do data cleaning,quantitative statistics and visualized analysis.The results indicate that the E-commerce projects increase rapidly since 2015,and there is obvious imbalance in the category and the discipline of the projects,the academic titles of the scholars in charge,their regions and sponsoring institutions.The hot topics of the research are closely connected with the times and constantly evolve,mostly focused on the big data technology,"Internet+",new urbanization,"Belt and Road"initiative,poverty alleviation and rural revitalization.Since the"13 th Five-Year Plan",more attention has been paid to the applied research of specific problems.The research subjects are time-sensitive,presenting obvious trend of interdisciplinary integration.