国潮背景下敦煌博物馆IP设计传播策略研究

Research on the Communication Strategy of Dunhuang Museum IP Design under the Background of Chinese Style

在文化产业政策支持下,国潮文化越来越受消费者的欢迎。文章从分析敦煌博物馆IP文化在互联网品牌国潮设计中的应用现状着手,结合当代IP文化,从中国消费者的实际需求出发,总结敦煌博物馆IP在互联网品牌国潮化背景中的设计传播策略,为当代博物馆IP国潮化的设计表达提供更多可能性。

With the support of cultural industry policy,Guochao culture is more and more popular with consumers.Starting from the analysis of the application status of Dunhuang museum's IP Culture in the Internet brand design,combined with the contemporary IP culture,starting from the actual needs of Chinese consumers,this paper summarizes the design communication strategies of Dunhuang museum's IP in the background of Internet brand design,so as to provide more possibilities for the design expression of contemporary museum's IP design.