神垕古镇文化基因活化及图形设计创新在文创商品开发中的探索

Exploration of Cultural Gene Activation and Graphic Design in the Development of Cultural and Creative Commodities in Shenhou Ancient Town

神垕古镇是五千多年陶瓷文化积淀而成的具有典型区域特色的中国文化历史名镇,近年被列为许昌市三大旅游品牌之一。但在其发展过程中,也没有避免"千村一面"的命运。文章通过文献法以及田野调查对神垕古镇的文化基因进行梳理和提取,对提取的文化基因进行元素的设计,最终应用于古镇的文创商品中,为神垕古镇的文化创意产业提供思路,也为设计出富有神垕特色的文创商品提供参考。

Shenhou ancient town is the birthplace of Jun porcelain culture.It is a famous Chinese cultural and historical town with typical regional characteristics formed by the accumulation of ceramic culture for more than 5000 years.In recent years,it has been listed as one of the three major tourism brands in Xuchang city.But in the process of its development,it did not avoid the fate of"one side of a thousand villages".This paper combs and extracts the cultural genes of Shenhou ancient town through literature method and field investigation,design elements of the extracted cultural genes,and finally applies them to the creative commodities of the ancient town.It provides ideas for the cultural and creative industries of Shenhou ancient town,and provides reference for the design of cultural and creative products with Shenhou characteristics.