试论“博物馆+”模式下博物馆文创产业发展的新思潮一一以两岸故宫博物院为例

On the New Ideas for the Development of Museum Cultural and Creative Industry under the"Museum+〃Mode,Take The Palace Museum on both Sides of the Strait as an Example

"博物馆+"模式在我国博物馆文创产业中应用广泛,常见的有"博物馆+影视""博物馆+餐饮"和"博物馆+品牌"三种模式。文章以两岸故宫博物院为例,分别通过对上述三种模式的应用逐一分析得出:"博物馆+"模式可以增加博物馆曝光度、提升观众体验感、扩大受众范围;可考虑将博物馆与时事热点相结合,开展"博物馆+时事"的新思潮,更好地实现博物馆可持续发展。

The"museum+"model is widely used in the museum's cultural and creative industry.There are three common models:"museum+video","museum+catering"and"museum+brand".Taking The Palace Museum as an example,the article analyzes the above three modes one by one:"Museum+"mode can increase museum exposure,enhance audience experience,and expand the audience;consider combining museums with current affairs hotspots Develop a new trend of thought of"museum+current affairs"to better realize the sustainable development of museums.