视觉传达设计中视觉思维模式创新

Innovation of Visual Thinking Mode in Visual Communication Design

新形势下,视觉传达设计主要是为民众传达信息,只有不断地提升审美价值,才可以展现更为丰富的表现力。在商品化时代,大部分物品的价值与大众的直观感受存在着较大的关系。在商业化发展的历程中,只有不断地优化与创新思维模式,增强意象化思维,并持之以恒,才可以使设计作品达到"柳暗花明"的视觉效果。基于此,文章首先提出需要探究的问题,然后找到视觉传达设计的设计原则,在遵循规律的基础上,针对性地构建出有效的视觉思维创新模式,提高应用价值,为视觉传达设计的可持续发展奠定良好的基础。

Under the new situation,visual communication design is mainly to convey information for the public.Only by constantly Improving the aesthetic value orientation,can it show more rich expression.In the era of commercialization,there is a great relationship between the value of most goods and the public's intuitive feelings.In the course of commercial development,only by constantly optimizing and innovating thinking,enhancing imagery thinking,can we achieve the visual effect of"hidden flowers"for a long time.Therefore,at the beginning of this paper,the problems that need to be explored are directly put forward.Then,the design principles of visual communication design are found.On the basis of maintaining the law,the effective innovative mode of visual thinking is built to improve the application value and lay a good foundation for the sustainable development of visual communication design.