弱传播理论视角下提升高校辅导员网文影响力刍议

On the Promotion of College Counselors’ Influence on Online Writing from the Perspective of Weak Communication Theory

互联网时代高校辅导员通过网文写作平台发表文章引导大学生的舆论思想已成为当前高校大学生思想政治工作的一个重要路径。本文旨在通过借用弱传播的相关理论分析当前高校辅导员网文写作存在的问题,并提出改进的方法,以帮助辅导员提升网文写作的影响力。

In the Internet era, college counselors publish articles through the Internet writing platform to guide college students’ public opinion has become an important path of the ideological and political work of college students. This paper aims to analyze the current problems of college counselors’ online writing by using the relevant theory of weak communication, and put forward the improvement methods, in order to help counselors enhance the influence of online writing.