乡村振兴视阈下返乡农民工创业路径研究--基于贵州省五位返乡农民工创业之星调查

Research on Entrepreneurial Development Path of Returning Migrant Workers from the Perspective of Rural Revitalization:Based on the Survey of Five Returning Migrant Workers’Entrepreneurial Stars of Guizhou Province

在乡村振兴背景下,农民工返乡创业迎来了一系列的创业机遇,集中表现在产业转移、创业环境优化、政策扶持、乡土资源优势等带来的创业机遇,为农民工返乡创业提供了较为优裕的外部条件;同时返乡农民工创业群体基于自身禀赋不足及政策扶持力度较弱、效力低导致其也面临着一系列的创业困境,主要表现在创业认知偏差、创业能力不足、产品竞争力不强、销售渠道窄、难以吸纳和留住优秀职员、政策扶持效果不理想等困境。文章基于5位较为成功的贵州省返乡农民工创业之星的深入访谈,在乡村振兴视阈下结合他们的创业经验从创业的外部环境和主体的内在动力来深入分析农民工返乡创业具备机遇及面临的困境,并据此来探析农民工返乡创业的发展路径。

Under the background of rural revitalization,migrant workers returning home to start their own businesses have ushered in a series of entrepreneurial opportunities,which are mainly reflected in the industrial transfer,entrepreneurial environment optimization,policy support,local resource advantages and other entrepreneurial opportunities,which provide relatively favorable external conditions for migrant workers to return home to start their own businesses;at the same time,due to their own lack of endowment and weak policy support,the entrepreneurial groups of returning migrant workers have low effectiveness.As a result,it is also facing a series of entrepreneurial dilemmas,which are mainly manifested in the cognitive bias of entrepreneurship,the lack of entrepreneurial ability,the weak competitiveness of products,the narrow sales channels,the difficulty in attracting and retaining excellent employees,and the unsatisfactory effect of policy support.Based on the in-depth interviews of five successful entrepreneurs of returning migrant workers in Guizhou Province,this paper,from the perspective of rural revitalization and their entrepreneurial experience,analyzes the op-portunities and difficulties faced by migrant workers returning home to start their own businesses from the external environment and the internal motivation of the main body,and accordingly explores the development path of migrant workers returning home for entrepreneurship.