我国星级酒店管理中酒店营销存在的问题及解决措施初探

Research on the Problems Existing in Hotel Marketing in Star-Rated Hotel Management in China and the Solutions

近年来,我国经济发展速度越来越快,人们的收入也越来越高,因此,越来越多的人由物质消费转为精神消费,外出旅游成为人们最常见的一种娱乐方式,这推动了我国旅游行业的发展,并为我国星级酒店带来了更大的发展机遇,进一步拓展了该行业的发展规模。但是星级酒店在现代社会中仍然存在一定的问题,尤其是在营销活动方面,阻碍了星级酒店的可持续发展。

In recent years,China's economic development is faster and faster,people's income is also higher and higher.Therefore,more and more people are turning from material consumption to spiritual consumption.Traveling has become one of the most common forms of entertainment,which promotes the development of China's tourism industry,and brings greater development opportunities for star-rated hotels in China,and further expands the development scale of the industry.However,star-rated hotels still have some problems existing in modern society,especially in marketing activities,which hinders the sustainable development of star-rated hotels.