家电行业上市公司盈利能力分析研究--以格力电器为例

Research on Profitability Analysis of Listed Companies in Home Appliance Industry--Taking Gree Electric Appliances as an Example

在我国经济发展形式一片大好的背景下,研究家电行业上市公司的盈利能力不仅能促进行业内每一个上市公司的发展,同时也能使整个家电行业系统更好地发展。论文选取格力电器作为研究企业,采用2015-2019年5年的公司盈利能力指标数据,对财务管理中盈利能力指标数的变化进行分析,从而得出作为家电行业的龙头企业,格力电器的盈利能力尚可,经营管理等方面需要改进的结论。由此提出,线上线下合并销售、个性化家电、适当减少负债的建议。

In the context of a good economic development in China,studying the profitability of listed companies in the home appliance industry can not only promote the development of every listed company in the industry,but also enable the entire home appliance industry system to develop better.This paper selects Gree Electric Appliances as the research company,and uses the company's profitability index data for the five years from 2015 to 2019 to analyze the changes in the number of profitability indexes in financial management.As a leading enterprise in the home appliance industry,Gree Electric Appliances'profitability is acceptable,and its operation and management need to be improved.Suggestions are put forward to combine online and offline sales,personalize home appliances,and appropriately reduce debt.