直播带货渠道中饥饿营销模式分析

Analysis of the Hunger Marketing Mode in Live Commerce Channel

信息技术的不断革新,推动了直播平台的飞速发展,直播带货逐渐成为商品的重要销售渠道。鉴于饥饿营销模式在直播带货中得到广泛应用,论文研究了直播带货和饥饿营销模式对消费者行为的影响机制,对于如何成功地在直播带货渠道中运用饥饿营销模式进行了分析,并提出促进饥饿营销模式在直播带货渠道中发展的策略。

The continuous innovation of information technology has promoted the rapid development of live streaming platforms,and live commerce has gradually become an important sales channel of commodities.In view of the wide application of hunger marketing mode in live commerce,this paper studies the influence mechanism of live commerce and hunger marketing mode on consumer behavior,analyzes how to successfully use hunger marketing mode in live commerce channel,and puts forward some strategies to promote the development of hunger marketing mode in live commerce channel.