基于徽派建筑符号的文旅特色小镇营造设计研究

Study on the Construction and Design of Cultural and Tourism Characteristic Town based on Hui Style Architectural Symbols

文旅特色小镇作为近几年快速发展的核心旅游产业,不仅能够带动经济的增长,而且对地域文脉的发扬传承起到重要作用。然而,快速发展的同时也出现了千镇一面、照搬抄袭等问题。从符号学角度出发,运用皮尔斯符号三分法对地域性传统徽派建筑进行研究,充分挖掘徽派建筑文化内涵和建筑特色,将徽派建筑符号转化并实践于文旅特色小镇的营造设计中,促进地域文化的传播。

As a core tourism industry with rapid development in recent years,cultural and tourism characteristic towns can not only drive economic growth,but also play an important role in the development and inheritance of regional context.However,with the rapid development,there are many problems,such as copying and copying.From the perspective of semiotics,this paper studies the regional traditional Huizhou architecture by using Pierce's three division method of symbols,fully excavates the cultural connotation and architectural characteristics of Huizhou architecture,transforms and practices the Huizhou architectural symbols in the construction and design of cultural and tourism characteristic towns,promotes the spread of regional culture,and also has reference significance for modern architectural design.