课程思政视域下房地产销售人才培养方案优化

Optimization of Training Plan for Real Estate Sales Talents from the Rerspective of Curriculum Ideology

房地产行业是典型的资本密集型行业,要求现金流高速周转,压力传导导致一线销售人员呈现“压力大、收入高、流动性强”的显著特点。以福建船政交通职业学院房地产经营与管理专业近5年的毕业生为研究对象,开展问卷调查,了解从事房地产销售类岗位毕业生的就业情况,剖析现状问题,提出在专业培养方案中加入德育目标,帮助学生“扣好人生的第一粒扣子”。

The real estate industry is a typical capital-intensive industry,requiring high-speed cash flow turnover and pressure transmission.The front-line sales staff present the obvious characteristics of“high pressure,high income,and strong liquidity”.Taking the graduates of Fujian Vocational College of Shipping Administration and Transportation in the past 5 years of real estate operation and management as the research object,conduct questionnaire surveys to understand the employment situation of graduates engaged in real estate sales positions,analyze the status quo and propose the inclusion of moral education goals in the professional training program,to help students“button the first button of life.”