社会网络、风险承担力对农户环境友好型技术采纳行为的影响——基于宁夏中部干旱带农户微观调查

The impact of social network and risk bearing capacity on farmers′ adoption behavior of environmental-friendly technology--Based on the survey of farmers in central arid zone of Ningxia

基于宁夏中部干旱带475户农户调研数据,运用二元logistic模型深入分析社会网络与风险承担力对农户环境友好型技术采纳行为的影响。结果表明:社会网络越多,风险承担能力越强,农户采纳环境友好型技术的积极性就越高;农户性别、受教育程度以及耕地块数等资源禀赋特征对农户环境友好型技术采纳行为具有显著的影响作用。基于此,认为政府在制定政策时应充分考虑社会网络对促进技术扩散的优势,同时加强政策补贴力度,促进耕地适度规模化经营,从而提高农户对环境友好型技术的采纳行为。

Based on the survey data of 475 households in arid zone of central Ningxia,this paper uses the binary logistic model to analyze the impact of social network and risk bearing capacity on the adoption behavior of environmental-friendly agricultural technology.The results show that the more social networks farmers accumulate,the stronger their risk-taking ability is,and the more active they are in adopting environmentally friendly agricultural technology.Endowment characteristics such as household gender,education level and the number of plots of cultivated land also have significant effects on the adoption behavior of environmentalfriendly technology.The government should give full consideration to the advantages of farmers'social networks in the process of promoting technology diffusion,strengthen policy subsidies and promote the appropriate scale operation of cultivated land,so as to improve farmers'adoption of environmental-friendly agricultural technology.