数字化语境下的乡村文化视觉重构路径——兼论喀什乡村文化传播

The Visual Reconstruction Path of Rural Culture in the Digital Context--On the Communication of Rural Culture in Kashgar

随着数字乡村建设政策的实施以及数字媒体技术介入乡村文化视觉重构领域,我国乡村文化逐步转化为数字化的视觉文化符号。本文通过分析乡村数字文化产业发展现状,总结了乡村数字文化内容产品的制作经验,重点结合喀什乡村文化发展需求对数字化传播策略进行了探讨。

With the implementation of the digital village construction policy and the involvement of digital media technology in the visual reconstruction of rural culture,rural culture in China has been gradually transformed into digital visual cultural symbols.This article analyzes the development status of rural digital cultural industry,summarizes the experience of producing rural digital cultural content products,and discusses digital communication strategies based on the development needs of Kashgar.