施工方案优化在项目经营管理中的作用探讨

Discussion on Role of Construction Scheme Optimization in Project Management

随着市场竞争的白热化,建筑业在经济新常态下面临向高质量发展转型升级,施工企业要在严酷的市场竞争中生存下来,破解获取任务难、利润低等困局,需要进一步深化改革以提升企业竞争力和经营管理能力,通过各种措施降低成本,提升报价竞争力,提高项目经营效益。通过2个项目实例,笔者论述了施工方案优化在项目前期、进场准备期及施工期等不同阶段所发挥的作用,为施工企业项目经营管理提供了思路和借鉴。

With the intense market competition,the construction industry is facing the transformation and upgrading of high-quality development under the new normal of economy.In order to survive in the severe market competition and solve the dilemma of difficult tasks and low profits,construction enterprises need to further deepen the reform to improve the competitiveness and management ability of enterprises,reduce costs and enhance the bidding competitiveness through various measures,improve the project management efficiency.Through two project examples,this paper discusses the role of construction scheme optimization in different stages,such as the early stage of the project,the mobilization preparation period and the construction period,so as to provide ideas and reference for the project management of construction enterprises.