新媒体形态下的科技期刊运营优化——以《计算机工程》为例

Operation Optimization of Sci-Tech Journals Under New Media Form——A Case Study of Computer Engineering

本文对新媒体平台传播特点进行研究,分析新媒体的优势,并以《计算机工程》为例,从官方网站、微信公众号、微博、数字出版和OSID开放科学计划5个方面出发,探讨新媒体形态下的科技期刊运营优化策略,以期进一步提升期刊的传播力与稿源质量。

This paper studies the communication characteristics of new media platform,analyzes the advantages of new media,and takes the course of Computer Engineering as an example to discuss the optimization strategy for the operation of sci-tech journals under new media form from five aspects,namely website,WeChat public account,microblog,digital publishing and OSID,so as to further improve the communication power and manuscript quality of sci-tech journals.