基于网络文本分析的风景道游客感知研究——以国家一号风景大道为例

Research on tourists’perception of scenic avenue based on web text analysis:Taking National First Scenic Boulevard as an example

以知名旅游网站中相关游记为样本数据,使用ROST CM6软件对游客网络游记的高频词、社会语义网络和情感进行分析,从认知和情感的角度研究游客对国家一号风景大道的感知特征。研究发现,游客对国家一号风景大道的整体感知印象较好。游客的认知评价可以划分为旅游吸引物、旅游配套设施、公共环境和服务3个维度;游客对国家一号风景大道的情感倾向以正面和中性为主,为国内风景道的规划设计提供了一定借鉴。

Based on the travel notes of famous tourism websites as sample data,this paper analyzed the high-frequency words,social semantic network and emotion of tourists with the ROST CM6,and studied the perception characteristics of tourists from the perspec⁃tive of cognition and emotion.It is found that tourists’overall perception of National First scenic Boulevard is better.Tourists’cogni⁃tive evaluation can be divided into three dimensions,including tourist attraction,tourist facilities,public environment and service;Tourists’emotional orientation is mainly positive and neutral.The purpose of this research is to provide reference ideas for the plan⁃ning and design of scenic byways in China.