Mariage Freres:融合品味与趣味打造“茶中爱马仕”

Mariage Freres:Combining Taste and Fun to Create"Hermès in Tea"

法国百年茶品牌Mariage Freres,以典雅高贵和富有艺术气息的风格,为茶叶爱好者所青睐。文章阐述Mariage Freres如何通过其标志设计、产品包装、店堂布置等成功塑造品牌形象,以及其时尚风格和设计思路的表现方式、与消费者沟通的方向与技巧等,以探索百年茶品牌的魅力。

Mariage Freres,a century-old French tea brand,is favored by tea lovers for its elegant,noble and artistic style.The article explained how Mariage Freres successfully shaped its brand image through its brand logo design,product packaging design,store layout,its fashion style and design ideas,as well as its communication way and skills.They were also useful to explore the charm of a century-old tea brand.