移动互联网新媒体时代社区居民健康教育新路径构建

Research on the Model of Community Residents Health Education Based on New Media Era of Mobile Internet

移动互联的新媒体时代,短视频社交平台成为获取信息、消遣时间的主渠道之一。传统的健康教育方式群众参与度低、宣传面窄。短视频作为新媒体具有便捷性、通俗性、趣味性、交互性等特点,满足了当代社区居民碎片化、快餐化和目的性强的获取需求。借助移动自媒体短视频的健康教育资源,构建社区居民新的健康教育路径,为居民提供智能、便捷和精准的社区健康教育解决方案是顺应时代潮流的良好举措。

In the new media era of mobile Internet, short video social platform has become one of the main channels to obtain information and leisure time. The public participation is low and the publicity coverage is quite narrow with traditional health education methods. As a new media, short video has the characteristics of convenience, popularity, interest and interactivity, which fits the demand of fragmentation, snackfication and strong purpose of contemporary community residents. With the help of the health education resources of mobile self-media short video, it is a good measure to construct a new health education path for community residents and provide intelligent, convenient and accurate community health education solutions for residents.