后疫情时代我国零售业高质量发展的新思考——基于“人、货、场”概念模型

New Thoughts on the Quality Development of China's Retail Industry in thePost Epidemic Era--Based on the Conceptual Model of“People,Goods and Place”

后疫情时代我国零售业的发展格局将发生一定变化,线上业务将进一步取代线下业务,线下零售以体验式服务为主。基于“人、货、场”三要素构建零售业概念模型,并据此提出后疫情时代我国零售业实现高质量发展的对策。基于“人”元素:提高顾客忠诚度,维持稳定客流量;引导消费习惯,增加潜在顾客。基于“货”元素:优化供应链,提高供应能力;完善物流体系,保证配送效率。基于“场”元素:提高服务质量,实现场景化消费;扩展零售渠道,促进零售内循环。

In the post epidemic era,the development pattern of China's retail industry will change to a certain extent.Online business will further replace offline business,and offline retail will focus on experiential service.Based on the three elements of“people,goods and place”,this paper constructs the conceptual model of retail industry,and puts forward the measures to achieve quality development of China's retail industry in the post epidemic era.Based on the“people”element:improve customer loyalty to maintain stable customer flow;guide consumption habits to increase potential customers.Based on the“goods”element:optimize the supply chain to improve the supply capacity;improve the logistics system to ensure the distribution efficiency.Based on“place”element:improve service quality to realize scene consumption;expand retail channels to promote retail circulation.