匿名效应视域下大学生网络社群行为分析与引导

Analysis and Guidance of College Students′ Online Community Behavior From the Perspective of Anonymity Effect

以匿名效应为视域,利用构建的社群模型获取研究数据,采用访谈法进行调查研究。研究结果表明:大学生网络社群行为的出现是大学生本身行为“网络化”加工的结果,是自下而上的过程。大学生网络社群行为具有以现实人际关系为基础、有明显的情绪化倾向、与本人面貌不完全一致、直观展现网络生活状态等特点。引导大学生网络社群行为,可通过建立网络社群匿名反馈渠道、完善网络社群情绪疏导机制、营造网络社群和谐文化生活等举措来实现。

From the perspective of anonymity effect,this paper used the constructed community model to obtain the research data,and adopted the in-depth interview method to conduct the research.The results show that the emergence of college students′online community behaviors is the result of the"networking"processing of their own behaviors,and it is a bottom-up process.College students′online community behaviors are based on real interpersonal relationships,and have obvious emotional tendencies,which are not completely consistent with their own appearance.The behaviors intuitively show the state of their online life and have a potential impact on college students themselves.To guide college students′online community behaviors,anonymous feedback channels of online communities can be established to improve the emotional guidance mechanism of online communities and build a harmonious cultural life of online communities.