传媒经济研究的范式创新:时间视域与去中心化

Paradigm Innovation In media economics Research:Time Horizon And Decentralization

作为互联网+经济的底层结构,传媒经济正经历着结构性巨变,亟需更宏观、更富原创性和前瞻性的学术视野与理论框架,从而提炼传媒经济的基本问题,研究并解决更具挑战性的现实难题。本文首先批判性地分析了传媒经济学基本问题及统一价值尺度缺失的现状,随后探讨了如何基于时间价值建构传媒经济学的统一价值尺度,并用以描述其基本问题的可能性。因时间价值比货币价值更能完整反映传媒内容产品的生产与消费过程,更接近现实中的人类文化和精神生活:在生命有限性的硬约束下,更接近绝对或最终意义上的价值交易,同时也包含更复杂的价值交易形态和价值规律。在此基础上,本文进一步探讨了多维度分析传媒内容产品价值属性的理论框架,以及如何根据组织成本与交易成本的相对变化阐述传媒经济创新与迭代的动力机制和去中心化的渐进发展路径,从而推进传媒经济研究的范式创新。

As the important underlying structure of the Internet plus economy,the media economics is undergoing structural changes.It is in urgent need of a more original and forward-looking academic vision and theoretical framework to refine its basic problems to study and solve more challenging practical problems in a larger picture.First,this thesis analyzes the serious problemsof its current situationcritically——the absence of basic questions and necessary unified value scale,then this thesisdiscusses how to construct a unified value scale of media economics based on time valuetheoretically.The reason is that time value could completely reflect the production and consumption process of media content products better than monetary value dose,which is much closer to human culture and spiritual life in reality.Under the limit of life length,time value is also much closer to the absolute or final value transaction which contains more complex forms and laws of value transaction.Furtherly this thesis discusses the theory frame of dimensional value analysis on media content products and how to elaborate the dynamic evoluation mechanism labeled by decentration according to the relative changes of organization cost and transaction cost,in order to promote the paradigminnovation of media economic research.