图片分析在电子商务中的应用现状与未来趋势——基于图片视觉和内容特征的研究综述

Application Status and Future Trends of Photo Analysis in E-commerce:A Survey of Research Based on Photo Visual and Content Features

计算机深度学习和大数据挖掘技术的发展,使得有效提取海量图片视觉和内容特征成为可能。图片分析已被广泛应用于电子商务研究中。通过对图片分析的相关文献进行梳理,从图片特征提取的方法和应用两个方面展开综述,提出了一个基于图片视觉和内容特征研究与应用的分析框架,系统地阐述了图片分析在电子商务领域的应用现状。通过分析发现,现有相关研究主要关注图片的视觉或内容特征对个体偏好和消费行为的影响作用,它们结合的作用效果仍有待深入探索;并且多数研究集中于社交网站用户发布图片的一般分析,缺少对消费行为的进一步研究。最后总结了图片分析在电子商务领域中未来需要关注的研究和发展方向,为未来的研究提供一定的参考。

The development of computer deep learning and big data mining technology makes it possible to effectively extract the visual and content features of massive photos.Photo analysis has been widely used in e-commerce research.Through combing the related literatures of photo analysis,this paper reviews the methods and applications of photo feature extraction,puts forward an analysis framework based on the research and application of photo visual and content features,and systematically expounds the application status of photo analysis in the field of e-commerce.Through analysis,it is found that the existing related research mainly focuses on the influence of the visual or content features of photos on individual preference and consumption behavior.The effect of their combination remains to be further explored.And most of the research focuses on the general analysis of the photos posted by users on social networking sites,and lacks of further research on consumption behavior.Finally,it summarizes the future research and development direction of photo analysis in the field of e-commerce,which provides a certain reference for future research.