乡村振兴战略背景下旅游产业顾客定制研究与实证--基于临安天目山镇的调查

Research and Practice on Customer Customization of Tourism Industry under the Background of Rural Revitalization Strategy--Based on the Investigation of Tianmushan Town,Lin'an

农业农村农民问题是关系国计民生的根本性问题,应着力解决好“三农”问题,乡村振兴战略的提出为解决“三农”问题创造了良好的机会。乡村振兴战略中首次正式提出了乡村旅游,极大地带动了农村经济的发展。本文基于对临安天目山镇的调查,利用Spearman相关性分析研究旅游产业顾客定制影响因素,结果表明各影响因素与大众对旅游产业顾客定制的青睐程度存在显著的正向关联关系,进而结合天目山镇具体情况提出相应的旅游产业顾客定制策略及建议。

The issue of agriculture and rural farmers is a fundamental issue related to the national economy and the people's livelihood.We should focus on the“three rural”issues.The rural revitalization strategy has created a good opportunity to solve the"three rural"issues.Rural tourism was formally proposed for the fi rst time in the rural revitalization strategy,which greatly promoted the development of the rural economy.Based on the investigation of Tianmushan Town in Lin’an,this paper uses Spearman correlation analysis to study the infl uencing factors of customer customization in the tourism industry.The results show that each infl uencing factor has a signifi cant positive relationship with the public’s preference for customer customization in the tourism industry,and then combined with the specifi cs of Tianmushan Town.The situation puts forward corresponding customized strategies and suggestions for tourism industry customers.