乡村振兴背景下农村电商发展策略研究——以广东省韶关市为例

Research on the Development Strategy of Rural E-commerce under the Background of Rural Revitalization--Taking Shaoguan City of Guangdong Province as an Example

乡村振兴战略是党和国家的重大战略,发展电子商务进农村是韶关市实现乡村振兴伟大战略的重要途径之一。目前,韶关市农村电商呈现快速发展的趋势,农村经济转型升级逐步深入,但仍存在产品同质化、专业人才匮乏、配套基础设施落后、金融服务体系滞后等明显缺陷,制约农村电商的发展。本文认为,通过挖掘本地特色资源、创新实施人才发展计划、加强基础设施建设、健全金融服务体系等策略,韶关市能够更好并且有效地推进农村电商的发展。

Rural Revitalization Strategy is a major strategy of the party and the country,and the development of e-commerce into the countryside is one of the important ways to realize the great strategy of Rural Revitalization in Shaoguan City.At present,the rural e-commerce in Shaoguan City shows a trend of rapid development,and the rural economic transformation and upgrading are gradually deepening.However,there are still obvious defects such as homogenization of products,lack of professionals,backward supporting infrastructure and lagging financial service system,which restrict the development of rural e-commerce.This paper believes that Shaoguan City can better and effectively promote the development of rural e-commerce by tapping local characteristic resources,innovating the implementation of talent development plan,strengthening infrastructure construction,and improving the fi nancial service system.