夜间经济对大学生消费的影响研究

Research on the Infl uence of Night Economy on College Students'Consumption

进入21世纪,夜间经济作为现代新经济业态,迅速在全国各大中小城市掀起发展热潮,促进了当地消费,尤其对大学生消费产生了一定影响。本文通过对大学生夜间消费情况的调查,分析夜间经济发展对大学生消费行为、消费特征、消费心理的影响,进而引导大学生树立正确的消费观念,并从大学生视角提出了优化夜间经济的建设性意见,以推动夜间经济和消费的良好发展。

Entering the 21st century,the night economy,as a modern new economic format,quickly set off a development boom in large,medium and small cities across the country,which promoted local consumption,and had a certain impact on the consumption of college students in particular.Based on the investigation of college students'consumption at night,this paper analyzes the influence of the development of night economy on college students'consumption behavior,consumption characteristics and consumption psychology,so as to guide college students to establish a correct concept of consumption.In addition,the article also put forward constructive suggestions for optimizing the night economy from the perspective of college students to promote the sound development of night economy and consumption.