未来实体商业路径研究

Research on the Path of Future Entity Business

实体商业面对的是一个减量化市场,网络和资本铸就了一个个巨无霸线上购物平台,实体商业受空间和区位的局限,很难联手与之对抗。但网络空间无法取代线下的社交需求,总有一些价值是比价与物流速度无法赋予的,实体商业这一古老的产业终究不会从人类社会中消亡,只会在一次次的危机之后幻化出新的姿态。本文就未来实体商业路径发展方向进行了分析探究。

The Entity business is facing a reduction market.Internet and capital have created a giant online shopping platform.Due to the limitation of space and location,it is diffi cult for entity businesses to compete with online shopping platforms.However,cyberspace cannot replace offl ine social needs.There is always some value that cannot be given by price comparison and logistics speed.After all,entity business,which is an ancient industry,will not die out of human society,but will only take on a new posture after crises.This article analyzes and explores the development direction of the future entity business path.