“互联网+”视域下农村电商精准扶贫的探讨

Discussion on the Precise Poverty Alleviation of Rural E-commerce from the Perspective of"Internet+"

电商扶贫是农村扶贫的一种新模式,得益于“互联网+”的发展,农村地区互联网普及程度大幅提升,这让农村电商发展有了相应的基础。不过,目前农村电商发展存在一些问题,制约了扶贫效果。本文首先从模式单一、品牌同质化、基础设施与物流落后、人才缺乏、政府扶持不足、扶贫重点有所失衡、带动作用发挥不充分等方面着手,分析了现阶段农村电商发展遭遇的主要障碍,然后结合实际情况,探讨了“互联网+”视域下农村电商精准扶贫的相应对策,以供参考。

E-commerce poverty alleviation is a new model of poverty alleviation in rural areas.Thanks to the development of"Internet+",the popularity of the internet in rural areas has greatly increased,which provides a corresponding foundation for the development of rural e-commerce.However,there are some problems in the development of rural e-commerce,which restrict the effect of poverty alleviation.This article fi rst starts from the aspects of single model,homogenization of brand,backward infrastructure and logistics,lack of talents,insuffi cient government support,imbalance of poverty alleviation priorities,and insufficient leading role,and analyzes the main problems encountered in the development of rural e-commerce at this stage.Then,based on the actual situation,the corresponding countermeasures for the precise poverty alleviation of rural e-commerce under the"Internet+"vision are discussed for reference.