摘要
跨界"饮酒"并不是什么新鲜事,早期就有娃哈哈做酱酒、汇源集团买酒庄、复星入股青岛啤酒、天士力投资国台、联想做葡萄酒……但自从去年下半年开始,似乎进入了一个跨界"饮酒"的小高峰。字节跳动、元气森林、华为、汉堡王、吉野家……纷纷与酒水行业搭上关系。早期的探路者们,谁成功了而谁又失败了?后来者们又有哪些不同?
The cross-border deployment of enterprises in the beverage industry is nothing new.In the early days,Wahaha made sauces,Huiyuan Group bought wineries in France,Fosun Group invested in Tsingtao Brewery,Tasly invested in Guotai,and Lenovo operated wine...But since the second half of 2020 year,it seems to have entered a small peak.Byte Dance,Vitality Forest,Huawei,Burger King,Yoshinoya……have got in touch with the beverage industry.The early Pathfinders,who succeeded and who failed?What are the differences between the latecomers?
出处
《葡萄酒》
2021年第6期46-49,共4页
Wine
