安全事故对建筑施工企业声誉影响评价指标体系研究

Evaluative research of impact of safety accidents on reputation of construction enterprises

为科学评价安全事故对建筑施工企业造成的声誉损失,基于社会期望视角,界定建筑施工企业声誉内涵及形成机理,并将施工企业声誉划分为企业能力和企业素质两个维度;参照利益相关者及资产损失修补理论,依据安全事故无形损失特点,阐明了施工生产能力、项目管理能力、财务能力、企业经营发展能力、社会环境和社会关系6个声誉损失维度,构建了施工企业安全事故声誉影响评价指标体系。

In order to scientifically evaluate the reputation loss caused by safety accidents to construction companies,based on the perspective of social expectations,define the connotation and formation mechanism of construction company reputation,and divide the reputation of construction companies into two dimensions:corporate capability and quality;refer to stakeholders and asset loss repair theory,based on traits of invisible losses from safety accidents,clarified the six reputation loss dimensions of construction production,project management,financial,and business development capacity,social environment and social relations,and constructed the reputation impact of construction companies’safety accidents Evaluation System.