媒体融合时代的智慧广电发展

Development of Intelligent Radio and Television in the Era of Media Convergence

新媒体发展日益盛行,使得传统媒体发展受到冲击,面临着巨大考验,广电发展步履艰难。在县级融媒体改革发展的大背景下,如何能够立足当前,适应现代化信息技术和传统媒体发展和变革,做好广电新媒体的融合,提高竞争力,探索独具本地特色的媒体融合发展思路与模式,成为推动智慧广电发展的重要力量。深入剖析了县(区)级广电网络公司的融合发展与现状,提出结合融媒体理念的县(区)级广电网络公司发展思路与策略。

With the increasingly prevalent development of new media,the development of traditional media has been impacted and faced with great tests,and the development of radio and television has been difficult.In the context of the reform and development of county-level integrated media,how to base on the current situation,adapt to the development and change of modern information technology and traditional media,do a good job in the integration of radio and television new media,improve competitiveness,explore unique local characteristics of media integration development ideas and models,have become the important force to promote the development of smart radio and television.This paper analyzes the integrated development and current situation of county-level integrated media,puts forward the development idea and strategy of county-level integrated media combined with the concept of media convergence.