地方广播电视台新媒体融合发展的实践方法

Exploration on Practice Method of New Media Integration Development of Local Radio and Television Stations

随着信息化的不断深入,网络已经嵌入了人民群众的日常生活。手机从打电话、发短信的工具,已经变成了人们进行娱乐、获取资讯、日常消费的必需品。有一个很贴切的比喻,说手机是长在身体外的器官。新媒体作为诞生在智能手机与移动互联网时代的传播媒介,在新时代的资讯传播中占据重要位置。如何顺应时代发展,把传统广电系统和新时代的传播媒介融合起来,这是现阶段传媒领域需要重点研究的课题。

With the deepening of information technology,the network has been embedded in people's daily life.The mobile phone has become a tool for people to make calls and send short messages.It has become a necessity for people to have entertainment,obtain information and consume daily.There is an apt analogy that a cell phone is an organ that grows outside the body.As a communication medium born in the era of smart phones and mobile internet,new media plays an important role in the information dissemination in the new era.How to adapt to the development of the times and integrate the traditional radio and television system with the media of the new era is a key research topic in the field of media at the present stage.