小岗村红色文化创意产业“设计战略”模式构建

Construction of“Design Strategy”modes about red cultural creative industry in Xiaogang Village

小岗村红色文化基因深厚,拥有“大包干精神”、“沈浩精神”两大红色文化核心构成要素。党的十九大报告提出,实施乡村振兴战略。小岗村作为中国农村改革第一村,备受瞩目。当前国家大力发展创新驱动战略,“设计战略”理念的引入,为小岗村红色文化创意产业发展提供了新思路。产业发展中,可充分挖掘“小岗精神”传承性、涉农产业主导性、关联产业互通性3项战略设计特征;坚持产业创造张力激发、模块化战略设计思维推动、红色文化发展生态化导引动态跟进3项战略设计原则;运用生态位动态跃迁、网络型产业关系架构、生态型产业系统构建、“以用户为中心”的战略结构设计4项设计战略模式,推动小岗村红色文化创意产业稳步、持续发展。

Xiaogang village has a profound red culture gene,with two core elements of red culture,namely,the spirit of household responsibility contract system and the spirit of Shen Hao.The report of the 19th National Congress of the Communist Party of China put forward the strategy of Rural Revitalization.Xiaogang Village,as the first village in Chinese rural reform,has attracted much attention.At present,China is vigorously developing innovation driven strategy,and the introduction of“design strategy”concept provides a new ideas for the development of red cultural and creative industry in Xiaogang village.In the process of industrial development,we can fully tap three strategic design features:inheritance of“Xiaogang spirit”,the characteristics of taking the industries related to agriculture as the main body,the characteristics of interconnection of related industries.Adhere to the three principles of strategic design:industrial creation tension stimulation,modular strategic design thinking promotion,dynamic follow-up of ecological guidance of red culture development.Four design strategies are used to promote the steady and sustainable development of red culture and creative industry in Xiaogang village.For example,dynamic niche transition,network-based industrial relationship architecture,ecological industrial system construction,and“user-centered”strategic structure design.