新媒体视域下我国民族传统体育文化发展路径重塑

Remolding Developmental Path of Chinese Traditional Sports Culture from the Perspective of New Media Vision

研究民族传统体育文化的发展现状,得知我国民族传统体育文化的发展面临三大问题:体育全球化,民族传统体育文化面临同化危机;新媒体背景下,民族传统体育文化传承推广不足;社会转型期,传统体育文化与现代体育文化冲突。众所周知,新媒体作为时代发展和社会进步的产物,具有普及性、高效性和共享性特征,能助力民族传统体育文化的发展和优化传播模式,成为民族传统体育文化内外发展的物质载体,作为民族传统体育文化资料保存的技术手段,更是民族传统体育文化融合创新的发展方向。重塑民族传统体育文化发展路径:深入学习文化内涵,展示民族传统体育文化;构建传承发展新格局,传承民族传统体育文化;建设体育特色小镇,彰显民族传统体育文化。

By literature review,the paper tries to study the current situation of Chinese national traditional sports culture's development.The results show that Chinese traditional sports culture might face with three barriers such as sports globalization,under the new media background with insufficient tradition sports culture inheritance promotion and social Transition.It is clear that new media is a product of social development and progress,which has the features of popularization,high efficiency and sharing effects.There is no doubt that new media can help the development of national traditional sports culture and optimize the mode of communication.Also,it might as the material carrier of Chinese traditional sports culture.On the other hand,it might be technical means of preserving Chinese traditional sports cultural data.Therefore,the main routes are relying on new media,rebuilding the developmental path of Chines traditional sports culture and deeply studying Chines cultural connotation.The purpose is to inherit Chines tradition sports culture,build special town,and display Chines tradition sports culture.