论全新汽车品牌色彩设计理念的研究与实践

On the research and practice of a new brand automobile CMF design

此文介绍了ARCFOX品牌旗下的SUV车型αT(研发代号:N60AB)的色彩材质设计开发过程,提炼了全新汽车品牌色彩材质设计理念到实践的转化流程.遵循汽车CMF的设计流程,包含品牌定位、色彩故事、色彩开发、材料选择、设计验证,是一次完全正向开发的设计过程.最终色彩设计最终作为这款车型的亮点取得了较好的市场反馈,提升了产品竞争力.结论:色彩材质设计作为一个专门的学科专业对产品的成功起到越来越重要的作用,深刻理解品牌内涵、运用色彩开发流程完成创新设计,将为设计赋能、提升产品力.

Objective:This paper introduces the color and material design and development process of arcfox SUV modelαt(R&D Code:n60 ab),and refines the transformation process from the new car brand color and material design concept to practice.Methods:Automobile CMF design process,including brand positioning,color story,color development,material selection,design verification,is a completely positive development design process.Results:as a highlight,the color design achieved good market feedback and improved the competitiveness of products.Conclusion:as a special subject,color and material design plays an increasingly important role in the success of products.A deep understanding of brand connotation and the use of color development process to complete innovative design will enable design and enhance product strength.